I'm so pleased to share this submission for Something Big!
This artist describes herself as a writer and a doodler. I find the work delightful and the style a good fit for the licensing industry.
Commenting today is Pam Cross, Art Director for the Greeting Card division at Legacy Publishing. Legacy Publishing is well known for their quality products and beautiful print production in their wide range of paper and gift items.
This is fun and refreshing art and I love the style and most
especially the writing! The thoughts are
uplifting and empowering and celebrate friendship and “girl power”. Having a unique point of view (which these
cards have) makes them appealing and fresh.
Here are a few thoughts when it comes to greeting cards.
When possible, I try to have cards in a portrait/vertical
orientation, rather than landscape/horizontal orientation. It’s easier to see in the racks, and we find
that vertical cards can sell better than horizontal cards (but not
always!).
These images all have great messages and I love that! The only negative is that when you think of
the caption of the card, these would all be in the encouragement or friendship
caption, which isn’t necessarily the bestselling caption. You would definitely want some of your set of
cards to be Birthday and Sympathy, which are the two bestselling captions in
greeting cards. (Even people who don’t
buy a lot of cards will buy birthday and sympathy cards, so that makes sense).
Since you’re a gifted writer, providing a verse for the
inside of the card is an extra bonus many card companies would like. Not only does it save them time, but the card
verse inside mirrors your own writing style.
Since you’re talented in this area, I think that would be great!
Maybe you would consider having some of the cards have a
background color other than white. An
image that catches your eye in a rack can sell better. The bright colors you have on white will
accomplish this, but if you had a whole section of your own cards, you might
want to break up the white background a little with some pops of color overall. Even a pale wash of pink or pale blue or pale
yellow might add a little something for some
of the images. Also, remember that
different companies use different paper stock. Some card paper stock will be a
nice bright white, but some are also a little “gray”. Because recycled paper is
increasingly popular with consumers, many card companies are going with
recycled paper that tends to be more gray in the spectrum of “whites”.
Try to keep some interesting element in the top third of
your card, since this is what will be peeking out of the rack.
Make sure your digital file is high resolution, 300 dpi, CMYK,
(when printing, colors are separated into cyan, magenta, yellow and black, not
RGB – red green blue) and is a good color match to your original artwork. If you pay to have someone scan your art to
create your digital files, always get a high quality proof with the scan (such
as an Epson proof), so you know if they matched the colors on your
painting. It’s so disappointing to an
artist when they have chosen just the right colors, but the digital
representation of their work doesn’t match their color choices.
That’s all I can think of for now, but best of luck! You’ve got a lot of promise and I just love
your positive and uplifting artwork!
Pam Cross
Legacy Publishing
Thank you Pam!
I find the writing very strong and perfectly suited to the licensing industry. I might suggest that this artist spend a bit of time developing the visual side of her work. It's good as is, but I think she can push it a bit and really make a stronger statement. With that little bit of effort, the line could become very marketable for a wide range of products and have staying power beyond just a season or two. Developing a following in the market is a real possibility and I'd definitely suggest putting in the effort to make that happen.
Thank you for joining us for this Art Review. Be sure and leave a note below with your thoughts, we'd love to hear from you!
Kimberly
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