Look at how great all these fabulous cards are. They're from Recycled Greetings and Papyrus, who do a wonderful job of art direction and design. If you ever get to work with them, count yourself lucky. (Hi Diana!)
What else do you notice? Anything? Here's another shot. See if you can figure it out.
If you haven't yet, I'll go ahead and let you in on the secret. All the 'hook' copy and imagery are on the top third of the card. That's what you see as you scan the rows and rows of cards available. In the world of greeting cards that's 'the money shot'. It's what you see when card shopping. The top third.
As an artist looking to work in licensing, and hoping to get greeting card deals, how are you using this information in your work? Are you designing each new piece to sit in the rack and be read immediately by the consumer? Is there room for copy in the top third? Is there a compelling image with high contrast in that area? Can your design compete with the images surrounding it in the rack?
Just a little extra something to think about as you build that new collection.
We're reviewing portfolios from artists around the nation and the globe looking for Something Big! in licensing. To join in on the fun click HERE! Deadline for submissions is October 10, 2014.
The artists who have already joined have received special videos with tips and tricks on licensing, and will be getting more information on building a portfolio for the industry. Join us, we'd love to have you!